Description

Southern Comfort was created in 1874 by a bartender who believed whiskey should be enjoyed, not endured. He took harsh whiskeys of the time and mixed them with his own blend of fruits and spices, creating a uniquely smooth and delicious drink unlike any other.

On July 4th, 1850 two people in Ireland had a baby. They named that baby Martin Wilkes Heron. Not long after, they packed up and left for America. A bit later, M.W. began working as a bartender, in a bar, in New Orleans. Dissatisfied with the harsh taste of whiskies at the time, Heron’s customers begged for something a little smoother. Seizing his opportunity, Heron gathered a few of his favorite fruits and spices, and mixed them with whiskey. He named his concoction “Cuffs & Buttons.” Turns out Cuffs & Buttons was hard to say, so he renamed it Southern Comfort. A tradition was born and it’s been on the label ever since.

Southern Comfort has a history and flavor all its own. Having been around for over 140 years, there’s a good reason M.W. Heron was proud to call his creation, “None Genuine But Mine.” It’s also earned the name, “The Grand Old Drink of the South.”

Southern Comfort 70 Proof is whiskey made comfortable: sweet, smooth and delicious, unlike any other.